Orbital Supply Co.
- Client
- Orbital Supply Co.
- Industry
- Industrial & Manufacturing
- Year
- 2023
- Services
- Digital Strategy, Website Design & Development, E-Commerce
Challenge
Decades of institutional knowledge lived in a sales team's heads and a PDF catalogue — nothing was searchable, and nothing scaled.
Strategy
We treated the site as an operations problem first and a marketing problem second, structuring product data so search and reordering actually worked.
Creative Direction
Utilitarian precision with editorial restraint — proof that a B2B platform doesn't have to look like default enterprise software.
Execution
Custom product catalogue architecture, account-based reordering, and a technical SEO foundation to capture long-tail industrial search terms.
Results
Demo figures for illustration
+71%
of repeat orders now placed through the self-service platform
22 hrs
of sales team hours reclaimed per week from manual order entry
+94%
increase in organic visibility for long-tail industrial search terms
Next Project
Meridian Health Collective