Meridian Health Collective
- Client
- Meridian Health Collective
- Industry
- Healthcare
- Year
- 2023
- Services
- Brand Identity, Website Design & Development, Paid Advertising
Challenge
Eight clinics, eight visual identities, and a booking flow that lost patients at every handoff between them.
Strategy
One brand architecture, one booking system, and a content strategy built around the actual questions patients search before choosing a provider.
Creative Direction
Calm, human, unhurried — soft contrast and generous whitespace designed to lower anxiety rather than compete for attention.
Execution
Unified identity system, accessible-by-default component library, and a location-aware booking flow integrated across all eight clinics.
Results
- Placeholder — online booking adoption
- Placeholder — cost-per-acquisition reduction
- Placeholder — patient satisfaction score
Next Project
Northfield Provisions