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Creative Gurus

Ridgeline Outfitters

Client
Ridgeline Outfitters
Industry
Outdoor & Retail
Year
2024
Services
Digital Strategy, SEO & Organic Growth, Paid Advertising
Ridgeline Outfitters

Challenge

Six channels, six separate reporting spreadsheets, and no shared view of which spend was actually driving profitable growth versus just volume.

Strategy

We built a single measurement framework tying paid, organic, and merchandising decisions back to margin-adjusted revenue, not raw conversions.

Creative Direction

Practical over polished — dashboards and reporting templates designed for a merchandising team to actually use weekly, not a one-off strategy deck.

Execution

Unified analytics and attribution layer, quarterly channel roadmap, and a reallocated media plan weighted toward the channels the data actually supported.

Results

Demo figures for illustration

  • +24%

    improvement in blended marketing ROI within two quarters

  • -19%

    reduction in wasted ad spend on underperforming channels

  • 1

    unified reporting view replacing six disconnected spreadsheets

Next Project

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